Having fiercely opined early in the year that Sony’s absence from this years E3 would actually benifit the former industry only event, its kind of strange that without the manufactured conflict between industries holy trinity, that things would be quite so “bleuh!”. Reducing Sony’s visibility should have allowed other developers/publishers to showcase their products, without the looming shadow of one of the predatory corporations, ready to inflict its customery monotony and glacial paced conferences. Perhaps even allow Xbox to captilise on their burgeon popularity. To really stick it to their absent competitor with a jesting swagger. But really the only significant demonstration on display was the fundamental insignificance of E3 as a legitimate pervayor of quality.
E3 has always been densely frenetic event. Deftly attuned to the embellished marketing campaigns and hyperbole that makes the entire sordid affair such an absurd spectacle. You probably have your own treasured moments from past expos. Perhaps recall announcements that really got you shaking with anticipation and your wallet (remember those?) sighing with indignation. But when was the last time you could honestly say that about E3, especially this year? Its a bloated expository show, relying on the artifice of deception, gross exaggerated truths and false promises. When representives stride onto the stage, waving awkwardly like a contestant on a game show, detailing the inherent and explicit monetization as if it were a good thing, with all the gusto of a supermarket employee announcing a 25% reduction on hummus, you really do start to question why this fecal squilch returns every year?
You’ve got mobile games. Epic store exclusivity. Portable games. Just Dance 2020 released on the Wii. App games. Shenmue creators not giving refunds to their own crowd funded backers. Todd Howard. That “Yeeeeaaaahhhh” guy. Games for your phone (I don’t know how many more times I can emphasise that point?). Cats and dogs, living together, mass hysteria! The exhibition itself, with all of its multitude of attendants, could be condensed into much more succinct, user friendly experience. Providing a more fluid presentation, with an environment that promotes intrigue into a games detail by not saturating fans with dubious embellishments. I think this event also highlights the disparity between the faux optimism of the press and the vocal gaming community who aren’t exactly timid to express their disapproval. Mind you, when does anyone possess even the slightest notion of restraint on Twitter?
Frankly when highlights include Keanu Reeves existence and a rather boisterous announcer displaying a genuine affection for her job, you do have to start questioning the validity of a supposed apotheosis of the trade industry.
What do you guys think? Do you still enjoy E3? Let me know in the comments below. Cheers.