Love him, hate him, indifferent or want to smother him with an Ikea cushion, there’s no denying Pewdiepies meteoric rise to YouTube super stardom is astonishing, generating over 54 million YouTube subscribers with his own prestigious irreverence. That’s the estimated population of South Africa! Not bad for a jumpy Swedish fellow that attempts coitus with a cardboard cut-out of Ainsley Harriot – as far as my understanding of his exploits extends too anyway. The innumerable contingent of fans that continue to consume his hapless endeavours hasn’t diminished, regardless of the increasing vitriol of the media that seems to hate his unusual, yet harmless brand of humour. Extolling a censure that revels in nurturing hatred towards the upstarts of independent thought, detached from the rigorous deceit affiliated with some “bigger” publications. Though I don’t personally find much of what he has to offer especially interesting, Felix has my utmost respect for crafting a seismic empire with little more than a well positioned camera, some exaggerated facial expressions and desire to succeed in a forum (YouTube) that wasn’t even considered a legitimate business opportunity. You can’t fault him for achieving what most of us dream of. But now us muggles can experience a mere fraction of what it’s like to be a revered, highly prosperous member of the YouTube elite in “Pewdiepies Tuber Simulator”.
“This is as close to being a YouTube phenomenon that I’m ever likely to be”.
Tuber, derived from the name of the popular video streaming service – presumably because he was unable to gain the rights to the brand, because YouTube probably hates him too, simulates the challenges of being an unknown YouTube contributor that posts cat videos and increasing your fan base to become a star with millions of subscribers that posts cat videos, just in a very broad, generalised way. You begin in impoverished accommodation, with stained carpet, peeling wallpaper and a computer resting on a cardboard box. Your character, who can be customised to your own specifications – altering hair/eye colour, clothing, stuff of that nature before creating content for your Tuber channel. The goal is to accumulate views and subs so your channel can grow, rising through the rankings with some of your favourite Tubers. Views act as a sort of currency, which can be exchanged for fixtures to furnish your meager studio. The items themselves are divided into various criteria such as gaming, music, makeup, sport, home, skull? (goth? evil? Troll?) or nature orientated fixtures, which are also topics used for the basis of the videos you can publish. Purchasing just one of these utilities will only get you so far in levelling up, so it’s best to buy sequentially rather than favouring one specific type. Other than decorating the rustic surroundings, each purchased item will elevate the level of both that specific category – for instance “nature” videos – as well as the overall level of your personalised Tuber, which unlocks more extravagant items to accessorize your modest surroundings, in a manner befitting of such a renowned Tuber. Items don’t arrive immediately however as you’ll have to wait for delivery that increase in time from minutes to hours and even days depending on the cost of the package. Shipment times can be reduced by completing a mini game called “Puggle”, which features 2 alternating “Pugs” that are dropped into a pinball machine, reducing the time of a package depending on the number of targets or how many pugs they hit on the way down. It’s a little…..odd, but I’m hoping it’s a reference exclusive to Pewdiepies channel that I’m not aware of?
“Publishing videos is the most effective means of generating views and subscribers.”
Like most mobile games “Pewdiepies Tuber Simulator” is monetized, with enough advertising to fill a Michael Bay movie, yet the routinely marketed ads are actually beneficial, providing additional currency (views) or tripling the gifts left by “Eagles”. What’s that you say? What pray tell do these magnificent birds of prey have to do with YouTube?”. Quite honestly, I don’t know. I can tell you that these particular Eagles provide intermittent incentives, distributing aerial services by sporadically gliding over your domicile with packages. Tap on them before they fly off and you’ll claim the gift that contains additional views or subscribers. It’s an abstract concept, but Pewdiepie appears to be a very abstract individual. Of course the main thrust of this game is beating Pewdiepie, figuratively speaking of course and the easiest, yet most time-consuming way of doing this is creating content for your channel. This consists of choosing 2 alternate topics, say sports and makeup and simply waiting for the video to record, edited and finally providing you with the total number of views and subs that the video attracted. The amount you receive is wholly dependent on whether a particular topic is trending or not that will precipitate the amount of views and subs you get. This idol method of attracting recognition to your channel will be the most effective as well as un-intrusive means of progression, as you can close the application to do other things while you wait. The process can be expedited by using “Bux”, a premium form of currency that can also be accessed to improve delivery times of items you’ve ordered. Researching specific boosters with “brains” can also help increase productivity for your content, with daily goals that can be completed for additional encouragement, adding extra incentives to play everyday.
I think the only real downfall with this game is the lack of competition. You don’t lose followers if you haven’t uploaded a video for weeks, meaning that your ranking among the other tubers doesn’t decrease. Competitors channels such as Pewdiepies subscribers doesn’t fluctuate either? You could be absent for weeks, even months and still retain the same number of subscribers without being penalised for your inactivity. In essence though “Pewdiepies Tuber Simulator” is the perfect mobile game, designed to be played leisurely or at your own convenience. Having existing knowledge of Pewdiepies eccentric career will certainly condition you to the smattering of inclusive jokes and references that escaped me, but aren’t necessary encouragements that will spoil the enjoyment for the unaffiliated. Like any “Freemium” mobile game it still nudges you occasionally to liberate that asphyxiated moth from your wallet and purchase “Bux” to help speed up some ponderous exercises. But thankfully you don’t have too. I was able to expand the radius of my in-game studio/residence – that can only be achieved with Bux – with a regulated supply generated by the game itself. It’s remarkably easy, so long as you have the patience and a tolerance for “Game Of War” tutorial ads. What will surprise you is just how much time you will dedicate to this game without even realising, watching with great satisfaction as your followers increase as you ascend the leaderboard above notable YouTubers such as Boogie, Smosh (ugh) and eventually, though I still haven’t achieved this, Pewdiepie himself. Much like the world’s media, I’m coming for ya. You’ve been warned!